{"id":2,"date":"2025-07-14T06:05:00","date_gmt":"2025-07-14T06:05:00","guid":{"rendered":"https:\/\/staging.kjpconsultancy.co.uk\/?page_id=2"},"modified":"2026-04-02T10:25:42","modified_gmt":"2026-04-02T10:25:42","slug":"home","status":"publish","type":"page","link":"https:\/\/staging.kjpconsultancy.co.uk\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;120px||64px||false|false&#8221; custom_padding_tablet=&#8221;50px||50px||false|false&#8221; custom_padding_phone=&#8221;50px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;display:flex;flex-wrap:wrap;align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Driving Growth Through Strategy, Insight &#038; Experience&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Libre Baskerville|700|||||||&#8221; title_text_color=&#8221;rgba(7,7,7,0.9)&#8221; title_font_size=&#8221;32px&#8221; title_line_height=&#8221;120%&#8221; custom_margin=&#8221;||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;rgba(7,7,7,0.9)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;22px&#8221; custom_css_main_element=&#8221;font-weight:400&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Based in London, I help businesses unlock growth by aligning strategy with execution. From crafting high-impact go-to-market plans to optimising sales performance and lead generation, I bring deep industry knowledge, data-driven insights, and a proven track record of success.<\/p>\n<p>To deliver the best results, I collaborate with a network of trusted strategic partners across all areas of sales and marketing, ensuring every project benefits from specialised expertise, innovative thinking, and a fully integrated approach. Whether you\u2019re looking to scale, enter new markets, or sharpen your competitive edge, I\u2019m here to deliver results that matter.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/staging.kjpconsultancy.co.uk\/wp-content\/uploads\/2025\/07\/circle-icon.svg&#8221; title_text=&#8221;circle-icon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.kjpconsultancy.co.uk\/wp-content\/uploads\/2026\/02\/IMG_0561.jpeg&#8221; title_text=&#8221;IMG_0561&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;&#8221; 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width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;90px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Our vision is to be more than just a partner,&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto||||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;20px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_css_main_element=&#8221;font-weight:400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221; \u2028we aim to be an extension of your team&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Libre Baskerville|700|||||||&#8221; 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border_width_all=&#8221;0px&#8221; border_color_top=&#8221;rgba(7,7,7,0.9)&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Marketing &#038; Brand Strategy&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Market analysis, positioning, and brand architecture<\/li>\n<li>Messaging frameworks and go-to-market plans<\/li>\n<li>Campaign strategy and creative direction<\/li>\n<li>Brand Refresh &#038; Rebrand: Transform your brand identity and messaging to align with your market positioning and drive growth.<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong> A unified strategy that aligns your brand and market opportunity.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Content &#038; Media&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Content planning and production across digital channels<\/li>\n<li>Video, social, and paid media campaign execution<\/li>\n<li>Copywriting and creative asset management<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong> Cohesive, on-brand content that drives visibility and engagement.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Digital Experience &#038; Technology&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Website and UX design<\/li>\n<li>CRM and marketing automation integration<\/li>\n<li>Analytics, reporting, and conversion optimization<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong> Seamless customer journeys built for performance.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Sales Strategy &#038; Enablement&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Sales funnel mapping and CRM optimization<\/li>\n<li>Sales messaging, collateral, and enablement tools- Alignment between marketing campaigns and sales outcomes<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong> Stronger pipeline performance and faster conversion.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Meet Karlee&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;120px||120px||false|false&#8221; custom_padding_tablet=&#8221;40px||40px||false|false&#8221; custom_padding_phone=&#8221;40px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display:flex;flex-wrap:wrap&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.kjpconsultancy.co.uk\/wp-content\/uploads\/2025\/07\/meet-karlee-jane-img.webp&#8221; title_text=&#8221;meet-karlee-jane-img&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Meet Karlee Jane Pinder&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Libre Baskerville|700|||||||&#8221; title_text_color=&#8221;rgba(7,7,7,0.9)&#8221; title_font_size=&#8221;32px&#8221; title_line_height=&#8221;120%&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_margin_tablet=&#8221;30px||16px||false|false&#8221; custom_margin_phone=&#8221;30px||16px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_css_main_element=&#8221;font-weight:400&#8243; global_colors_info=&#8221;{}&#8221;]I\u2019m the founder of KJP Consultancy, and for over 20 years, I\u2019ve worked at the intersection of B2B marketing, sales, and business growth. I\u2019ve seen how strong strategies fail when there\u2019s no execution plan and how execution fails when there\u2019s no clear strategy.KJP Consultancy was built to solve that. I help businesses design marketing systems that connect brand, sales, and technology to create sustainable growth.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_css_main_element=&#8221;font-weight:400&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div><strong>My Approach:<\/strong><\/div>\n<ul>\n<li>Start with clarity: define the real opportunity and align your teams<\/li>\n<li>Build with intent: every campaign, channel, and asset supports commercial goals<\/li>\n<li>Deliver with excellence: through trusted agency partners and proven delivery models<\/li>\n<\/ul>\n<div><strong>My Values:<\/strong><\/div>\n<ul>\n<li>Clarity &#8211; simplifying complex challenges into actionable strategy<\/li>\n<li>Collaboration &#8211; working as part of your team, not outside it<\/li>\n<li>Accountability &#8211; owning both strategy and outcomes<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_css_main_element=&#8221;font-weight:400&#8243; global_colors_info=&#8221;{}&#8221;]I take an approach that is both data-driven and deeply human\u2014grounded in the belief that successful marketing starts with understanding people. Whether I\u2019m leading brainstorming sessions, refining brand positioning, or crafting go-to-market strategies, I aim to bring clarity, energy, and a results-oriented mindset to every engagement.<\/p>\n<p>Today, I partner with teams and leaders who are ready to break through the noise, align their message, and unlock their full potential in the market.[\/et_pb_text][et_pb_button button_text=&#8221;BOOK DISCOVERY MEETING&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0EB4AE&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#0EB4AE&#8221; button_border_radius=&#8221;5px&#8221; button_font=&#8221;Roboto||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;16px|24px|16px|24px|false|false&#8221; button_bg_color_last_edited=&#8221;off|desktop&#8221; custom_css_main_element=&#8221;font-weight:600 !important&#8221; 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